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Roger Mummert helps major corporations to tell their story—to professional customers, to investment analysts, to employees and to consumers. Working with designers under his management, he provides a turnkey operation in creating content in a variety of formats, from magazine articles and inserts to industry trend reports, and from Websites and audio/visual materials to print and online newsletters. He also ghostwrites articles and keynote speeches for CEOs and medical professionals.
           
Roger Mummert brings to these tasks two decades of specialization in healthcare, with a particular focus on eyecare, contact lenses and refractive eye surgery. In addition to creating content, he has consulted to and trained management and marketing personnel at major corporations and professional associations. He has served as an industry source to the Wall Street Journal, the New York Times and 60 Minutes.

In both writing and speaking, he employs a unique “macro-micro” approach. He draws upon leading experts and authors in business management and consumer trends. He presents and crystallizes their often complex business concepts along with consumer macro trends—and then blends these elements with the dynamics of a specific industry to form practical strategies that meet real-life needs. 

Key Clients
Bausch & Lomb, Johnson & Johnson (Vistakon), Novartis (CIBAVision), Dorland Medical Marketplace, Essilor, Sola Optical, Tomey, VISX, Vision Council of America, Contact Lens Institute, Contact Lens and Eyecare Symposium, 20/20 Laser Centers, and Contact Lens Association of Ophthalmologists.